Wednesday, 7 March 2018

Who's writing your script?

In an extract from his new book, Lasting Happiness, Dr Andrew Parnham helps us begin the search for deeper meaning and fulfilment …


I watched the TV news recently and made a note of the various topics mentioned. Here they are, in order:

1. Concern for the future of workers’ jobs, after a British car company was sold to a foreign corporation.

2. The American President orders a travel ban on people from some Muslim countries to the USA for security reasons.

3. Thirteen terror attacks in the UK were averted over the past four years, amidst fears of more to come.

4. Supermarket chain fined £300,000 for food safety breaches.

5. Zoo ordered to close after 500 animals in its care had died in less than four years.

6. The World Health Organisation reports that air pollution is one of the greatest dangers to health around the globe.

7. Talks have started to persuade parties to form a new power- sharing government in Northern Ireland. If they fail, the British government will have to impose direct rule.

8. The 30-year anniversary of a ferry crossing disaster was commemorated. 193 passengers died.

9. Three British-based scientists have won a prestigious prize for work on the brain.

So what, you might say. Does it really make any difference to the way we live or think? In fact, research into the impact of news reporting on our emotional and psychological state is not encouraging. One study showed that just a few minutes of negative news had a significant effect on mood. People who watched just three minutes of negative news in the morning were 27% more likely to report their day as unhappy six to eight hours later. The impact was not just on mood – their work performance was also affected. 39 Another survey found that watching negative news resulted in people becoming more anxious and sad, not just about the news items, but also about their own personal worries, concluding that negative news can ‘exacerbate a range of personal concerns not specifically relevant to the content of the program itself’.40

We are deeply impacted by what goes on around us, especially via the media and advertising industries. It is claimed that in one 45-minute journey, the average London commuter is exposed to more than 130 adverts, rising to 3,500 in a whole day.41 Although half of them do not make an impact, clearly many do. Like the proverbial frog being slowly boiled in water we are so saturated with marketing messages that we are unaware of their powerful effect.42 Successful advertising rests on two key foundations: create dissatisfaction with the present and then portray a better future – accessible only of course if you purchase the product. Advertising is very effective, but it promotes a lifestyle of autonomy and self focus that some have called narcissistic – and has severely affected long-lasting, mutually dependent, healthy relationships.43

Socially connected – or moving apart?

Increasingly ‘everyone is connected’ through social media, but there is mounting evidence that their use can be detrimental to relationships and well-being.44 Face-to-face interactions have faded over the past several years, raising the question: Does substituting technology for direct human contact lead to unforeseen negative consequences?

Social media are now such a fundamental part of life, particularly among young people, that it’s difficult to remember what life was like before their invention. But evidence is increasing that constant, continuous use of social media brings trouble as well as blessing. Technology use late at night reduces children’s sleep, and the consequences are alarming. If children are sleep deprived by just one hour a day their cognitive academic performance can be reduced by up to two years – the equivalent of them being two whole years behind.45 One study into the use of multiple social media platforms among 19-32 year olds found that those who used the most platforms were 3.3 times more likely to experience high levels of anxiety symptoms than peers who used the fewest platforms.46 ‘Technology has fundamentally changed our world and this generation in particular’, says professor of psychology Jean Twenge. ‘This generation is more confident, assertive, entitled – and more miserable. We are malnourished from eating a junk-food diet of instant messages, Facebook posts, email and phone calls’.47

What is to blame? The finger has been pointed at a number of culprits: the pressure to look good on Instagram; ensuring we have many followers (not necessarily the same thing as real friends); distraction from other activities (like school work); and of course the dreaded ‘fear of missing out’ (‘FOMO’) – the anxiety that someone somewhere is having a better time than me.

But it may be the lack of face-to-face contact that is the most important reason. The biologist Aric Sigman says that a lack of face-to-face networking can alter the way genes work, upset immune responses and hormone levels and influence mental performance. He considers that electronic media undermine people’s social skills and their ability to read body language.48 Professor of Social Studies, Sherry Turkle, writes that conversational skills, connection and intimacy are fast disappearing, mostly because of technology. We don’t like to be bored and doing nothing, so our phones offer us an escape from unwelcome feelings. But as a result we don’t learn the empathy so crucial for nurturing healthy relationships: ‘Every time you check your phone in company, what you gain is a hit of stimulation, a neurochemical shot, and what you lose is what a friend, teacher, parent, lover, or co-worker just said, meant, felt.’ The result of all this is that we are losing contact and perspective.49

In one section of Turkle’s book, entitled ‘I’d rather text than talk’, she writes, referring to a recent study amongst students, ‘In person conversation led to the most emotional connection and online messaging led to the least. The students tried to ‘warm up’ their digital messages by using emoticons … and using the forced urgency of TYPING IN ALL CAPS. But these techniques had not done the job. It is when we see each other’s faces and hear each other’s voices that we become most human to each other’50 [my italics].51 I stopped= making jokes and humorous comments very early on in my emailing career. There was just too much scope for miscommunication.

This issue of communication is central to our understanding and developing of relationships. Only a small amount of our interpersonal connections is in fact conveyed by the words we use. The rest is down to intonation and crucially, non-verbal gestures and body language. There is some disagreement on the precise relative proportions (the figures I have most often encountered are 7 per cent verbal, 38 per cent intonation and 55 per cent non-verbal body language) but that non-verbal exchange is much more significant than words alone is not in dispute.52 It is therefore clear that using words-only in a text or email can never adequately convey what we mean to express.

All of which brings us back to our question, who’s writing our script? It’s very likely that the media, advertisers and other people are having a big say, composing a life narrative that we unconsciously follow from cradle to grave. We generally don’t it give it a moment’s thought, but how often have you stopped and asked yourself that question, ‘Whose script am I following?’


This is an extract from Dr Andrew Parnham’s new book, Lasting Happiness: In search of deeper meaning and fulfilment, available now in paperback, priced £9.99.



39. Shawn Achor and Michelle Gielan, ‘Consuming Negative News Can Make You Less Effective at Work’, https://hbr.org/2015/09/consuming-negative-news-can-make-you-less-effective-at-work
40. Graham C.L. Davey, ‘The Psychological Effects of TV News’, http://www.psychologytoday.com/blog/why-we-worry/201206/the-psychological-effects-tv-news
41. Owen Gibson, ‘Shopper’s eye view of ads that pass us by’,https://www.theguardian.com/media/2005/nov/19/advertising.marketingandpr
42. The idea is that a frog immersed in water, which is then very slowly heated to boiling point, will not jump out, but die, since it is unable to detect the gradual rise in temperature. See https://en.wikipedia.org/wiki/Boiling_frog. The experiment may be apocryphal, but the metaphor is a significant one!
43. Tim Kasser, ‘What psychology says about materialism and the holidays’, American Psychological Association (Dec 2014) http://www.apa.org/news/press/releases/2014/12/materialism-holidays.aspx ; Tom Sine, ‘Mustard Seed versus McWorld’ (Monarch: 1999), pp. 122-123; Robert Emmons, ‘Thanks’ (Houghton Mifflin, Boston: 2007) pp. 149-150.
44. Christine Schoenwald, ‘Why giving up Facebook will make you way happier, says science’, http://www.yourtango.com/2015283529/why-giving-up-facebook-will-make-you-way-happier ; ‘Online networking harms health’, http://news.bbc.co.uk/1/hi/uk/7898510.stm
45. Jenny Kleeman, ‘I’ll go to school on two and a half hours’ sleep’: why British children aren’t sleeping’, The Guardian (4 March 2017), https://www.theguardian.com/lifeandstyle/2017/mar/04/go-school-two-half-hours-sleep-british-children-arent-sleeping ; Panorama, ‘Sleepless Britain’, BBC 1, 6 March 2017
46. Lydia Nuzum, ‘Pitt study indicates presence on multiple social media platforms linked to depression, anxiety’, http://www.bizjournals.com/pittsburgh/news/2016/12/20/pitt-study-indicatespresence-on-multiple-social.html
47. Quoted by Sally Brown, in ‘How we live now’, Therapy Today, June 2017, p. 8.
48. ‘Online networking harms health’, http://news.bbc.co.uk/1/hi/uk/7898510.stm
49. Sherry Turkle, ‘Reclaiming Conversation: The Power of Talk in a Digital Age’ (Penguin, London: 2015). A very helpful summary is found at Jill Suttie, ‘The Place of Talk in a Digital Age’, http://greatergood.berkeley.edu/article/item/the_place_of_talk_in_a_digital_age?utm_source=GGSC+Newsletter+%232-+November++2015&utm_campaign=GG+Newsletter+%232++-+November+2015&utm_medium=email
50. Sherry Turkle, 2015
51. The crucial importance of face-to-face contacts is one of the most deeply rooted foundations of the human psyche and provides the basis for all interpersonal relationships, as we will see in Chapter 5.
52. The basis for this will become apparent in Chapter 4, as we explore the workings of the two hemispheres of the brain.

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